MyNyale is a pioneering sustainable collective brand inspired by the legend of Princess Mandalika in Lombok, Indonesia. It unites various sectors and SMEs under the “Gumi Nyale Cooperative” brand to reach global markets while promoting sustainability and contributing to the 2030 SDGs agenda. MyNyale blends tradition and modernity, emphasizing cultural heritage, eco-friendly practices, and timeless elegance. It encourages conscious consumer choices, aiming to inspire a more sustainable lifestyle. By choosing MyNyale, consumers can make positive impacts and drive change towards a sustainable future.

MyNyale is initiated by United Nations Industrial Development Organization (UNIDO) Industrial Upgrading and Modernization Project as part of the ASSIST (Accelerating SDGs Investment in Indonesia) United Nations Joint Programme. This initiative assists MSMEs in Lombok, particularly in textiles, jewelry and agrifood by enhancing their market access, financial performance, and product competitiveness, ultimately fostering economic resilience and sustainable development.